Target mobile apps with IDFA or AAID

We take a look at Apple's privacy and IDFA changes in iOS 14 and what they mean for AdTech and in-app mobile advertising and measurement

IDFA with their release of IOS6 This Your privacy means the world to us We share your personal

idfa android Apple shook things up with iOS 14 and the launch of its ATT privacy framework, which requires users to opt in to sharing their IDFA with individual apps

mpbl meaning Apps also do not have to use the ATT opt-in prompt But this means they won't get access to any IDFA information It also means they have to use