How App Developers Can Adapt to Apple's IDFA Opt-in Requirements

Understanding IDFA and Its Impact on Mobile Advertising idfa What Losing the IDFA Means for All Marketing Teams? The impact is huge, as today an industry that worth billion of dollars got a list of idfa android Yesterday Apple killed the IDFA without killing the IDFA, by taking it out of the depths of the Settings app where almost no-one could find it —

what is idfa IDFA stands for Identifier for Advertisers It is a unique, resettable ID assigned by Apple to each iOS device, used to track user activity