What is Identifier for Advertisers, and is IDFA Going Away?

IDFA 2022 Trailer Where I Am Now idfa The IDFA is a random, unique device identifier assigned by Apple to a user's device Learn what the IDFA is and why it's important idfa meaning IDFA is the abbreviation for identifier for advertisers It's an Apple-created random identifier assigned to a user's device, used by advertisers for mobile

idfa android What Losing the IDFA Means for All Marketing Teams? The impact is huge, as today an industry that worth billion of dollars got a list of